- Category: Staff Blog
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#1. Keep It Simple: Avoid spelling out complete sentences. Don’t use eight words when four will do. A single message idea will read quicker and more easily than trying to combine multiple offers. Use no more than 10 words total, and only five words in a headline.
#2. Keep It Big: Large text will allow motorist to see your message from a greater distance. If your text is too small, it will be too hard to read. Use thick, heavy fonts to maximize readability. The bold option is an excellent way to add weight to your wording. Avoid script fonts. Remember these are viewed from 400 to 800 feet away.
#3. Keep It Clean: Focus on one key objective. Don't distract the viewer with multiple images and
make sure you are able to read the advertiser's name.
#4. Keep It Colorful: High color contrast is a key ingredient. Just like using large text, the right color combination can make your message readable from a much longer distance.
#5. Keep It Brief: Show it to Someone for only 5 Seconds. Did they understand it? This simulates driving past the billboard.