Why is a brand important? What is the difference between a logo and a brand? Why does a business that wishes to have a future need a brand?
A brand means more than a name or a logo. When building a brand, all the company’s strategies must be taken into account: management, marketing, communication and visual strategies. A strong brand is the image vector for the product and can be placed on top of its market even if the quality should place it below the competition.
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